Nikhil M L — eCommerce Growth Specialist

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Open to the right opportunity

E-commerce growth · Marketplace management · Brand operations

or reach me directly

contact@nikhilreddy.in LinkedIn 8628620768 nikhilreddy.in

Quick Snapshot

Who I Am at a glance

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Current Role

E-commerce & Growth Specialist

Mensa Brands

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Markets Operated

UAE & Saudi Arabia

International from Day 1

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Marketplaces

Amazon · Noon · Noon Mins · Namshi

Full channel coverage

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Brands Managed

Majestic Pure · Botanic Hearth
Katchon · Villain

End-to-end P&L ownership

⚙️

What Sets Me Apart

Growth + Automation

I build the tools that run the ops

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Based In

Bengaluru, India

Open to relocation

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Team Leadership

2 Direct Reports

Cross-functional ownership of Ads, Ops & Catalogue

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Offline Retail

UAE Distributor Network

Built from zero across all 4 brands

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Prior Experience

Publicis Groupe

₹3Cr/mo Amazon Ads — Kimberly-Clark (Huggies)

Journey

2021

B.E. Graduate

CMRIT Bengaluru

Jul – Dec 2023

Perf. Marketing Exec

Publicis Groupe

Jan 2025

Marketing Launchpad

Kraftshala

Mar 2025

Growth Specialist

Mensa Brands

Now

₹5Cr/mo & Growing

UAE + KSA

Marketplace Wins

Numbers that speak

Mensa Brands UAE & KSA · Mar 2025 – Present

Noon Mins Launch

Built a channel from zero

95%

Assortment onboarded after negotiating ASP & billing price

4 mo

To double-digit market share from launch

95%+

PO fulfillment sourcing from India, USA & China

Amazon.ae

#1 brand in oils category

40%

Category share — hair, body, massage & essential oils

50%

Ad spend co-funded by Amazon + logistics reimbursed

2×

Impression share via cross-category targeting

Offline UAE

Cracked the hardest channel

85%

UAE retail lives offline — and we're now in it

₹15Cr

Projected channel contribution by FY28

1st

Team to unlock distributor POs — built from scratch

Pricing & Catalogue

Architected pricing across 4 marketplaces

4

Marketplaces balanced simultaneously on ASP, sell-through & margin

A+

Catalogue hygiene — content, keywords & image standards behind ranking dominance

0

External agency dependency — full India → UAE pipeline owned in-house

Publicis Groupe Performance Marketing Executive · Jul – Dec 2023

Kimberly-Clark (Huggies)

Scaled one of the agency's largest FMCG ad mandates

₹3Cr

Amazon Ads spend managed per month for Huggies

2.5→2.8

ROAS improved while simultaneously scaling category & competitive share

API

Built Amazon Ads API + cloud + Power BI reporting infra & Python bulk-optimization sheets — eliminating most manual reporting

What I Bring

Both sides of the stack

Marketplace & Growth

Amazon AdsSponsored ProductsSponsored BrandsSponsored DisplayDSPP&L ManagementMarketplace NegotiationCategory ManagementInventory PlanningPricing StrategyCross-category TargetingSupply Chain India→UAE

Analytics & Automation

PythonAWSAPI IntegrationsApps ScriptMacrosPower BILooker StudioAdvanced ExcelGoogle SheetsVS CodeAutomated ReportingBulk Optimization

Marketplaces

Amazon.aeNoonNoon MinsNamshiAmazon Ads Console

Code & Automation

PythonAWSApps ScriptMacrosREST APIsVS Code

Reporting & Analytics

Power BILooker StudioAdvanced ExcelGoogle Sheets

Education & Upskilling

Foundations along the way

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Jan 2025

Marketing Launchpad

Kraftshala — Digital Growth & Performance Marketing

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2021

Bachelor of Engineering

CMRIT, Bengaluru

Built, Not Theorised

Projects

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Amazon Ads Optimizer

Python tool that pulls Amazon Ads API data, applies bid & budget logic, and pushes bulk changes automatically. Cuts hours of manual work per week.

View Project

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Assortment Gap Finder

Cross-references Amazon live SKUs against other marketplace catalogs. Surfaces gaps ranked by revenue potential — right SKUs live first.

View Project

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Competitor Price Scraper

Tracks competitor ASPs across marketplaces in real time. Feeds a live dashboard so every pricing call is backed by current market data.

View Project